Published in print and online on City Weekend Shanghai (10/08/2016).
A luxury red wine from Yunnan at USD$300 a bottle
Moët Hennessy is targeting the international market with a China angle by launching a new luxury product, a red wine brand called Ao Yun that sells for USD$300 per bottle, cultivated in Yunnan province. Previews in the US and Europe have been critically acclaimed, the blend of 90% Cabernet Sauvignon and 10% Cabernet Franc, also made an appearance at the VinExpo, Hong Kong in May.
The Ao Yun vineyard is organically farmed and the grapes are de-stemmed by hand. It’s located in Adong village, near Shangri-La, Yunnan, growing at an altitude of 2,500 meters. The vineyards were first developed by the Chinese government in 2002; with Moët Hennessy producing their first vintage, a 2013 bottle. President of Moët Hennessy Estates & Wines, Jean-Guillaume Prats, declared Ao Yun as being “the most expensive product” in Moët Hennessy’s portfolio, stating that making the wine proved a “logistical nightmare,” due to the location and inaccessibility of the vineyards.
Acclaimed wine columnist Dave McIntyre of the Washington Post described Ao Yun as “supple and energetic, carrying deep black-fruit flavors and a refreshing acidity.”Bloomberg reports that only one third of the 24,000 bottles on sale will be available on the Chinese market, to be sold in early 2017.
Photo via KL Wines